Aerial advertising, often employing skywriting or banner towing, utilizes aircraft to display text or images visible from the ground. These visual displays can range from simple celebratory announcements to elaborate marketing campaigns. An example includes an aircraft writing a marriage proposal across the sky, or a company using banner towing to advertise a product launch.
The practice serves as a unique medium for mass communication, offering high visibility in populated areas or during special events. Its impact stems from novelty and scale, potentially reaching a broad audience that may not be receptive to conventional advertising channels. Historically, such displays have been used for diverse purposes, from wartime propaganda to promoting local businesses and public service announcements.
