A digital or alphanumeric sequence offers a discount on purchases from a specific nail product retailer. For example, entering a particular set of letters and numbers at checkout on the company’s website may reduce the total cost of the order by a percentage or a fixed dollar amount.
This promotional tool serves as an incentive for consumers to complete a purchase, potentially increasing sales volume for the company. Historically, these types of promotions were distributed through printed media, but have largely transitioned to online platforms and email marketing to reach a broader audience and track effectiveness.