A sequence of characters that, when entered into the designated field on a vendor’s website during an online transaction, reduces the final price of goods or services. These promotional tools are often alphanumeric and provide a percentage discount, a fixed monetary deduction, or other special offers, such as free shipping. For example, a potential customer might find a sequence on a third-party website, then apply it during the checkout process on the official Sky Lagoon website to receive a reduced admission price.
The availability of such price-reducing mechanisms can significantly influence purchasing decisions, driving sales volume and attracting price-sensitive consumers. They contribute to a business’s marketing strategy by increasing brand awareness and encouraging repeat business through incentivized offers. Historically, these promotions have evolved from paper-based vouchers to digital formats, reflecting the shift towards online commerce and digital marketing strategies.
