A specific alphanumeric string or code offers a reduction in the standard price of an aerial descent activity. Such codes provide a financial incentive for individuals to participate in controlled freefalls from elevated platforms or structures. For example, a sequence like “JUMP20” might grant a 20% discount on the regular admission fee.
These promotional tools are integral to marketing strategies employed by adventure tourism companies. They serve to stimulate demand, attract new customers, and foster customer loyalty. Historically, these discounts were disseminated via printed materials; however, digital platforms now represent the primary distribution channel, enabling broader reach and targeted delivery.