A promotional instrument, frequently alphanumeric, reduces the purchase price of apparel from a specific online retailer. These identifiers, when applied during the checkout process, offer customers a percentage-based or fixed-amount saving on their total order. As an illustration, a user might enter a string of characters to receive 10% off their entire order of clothing from this retailer.
The advantage of this mechanism lies in its ability to incentivize purchasing behavior. These incentives can drive sales volume, attract new clientele, and foster customer loyalty. Historically, these were distributed through email marketing campaigns or displayed on partner websites to expand reach and encourage transactions.