A document outlining the responsibilities, required skills, and qualifications for a professional tasked with supporting and growing a business’s online sales channels. Such a document typically includes details about managing product listings, customer service interactions, order processing, and sales performance tracking. For example, it may specify experience needed with platforms like Shopify or Amazon Seller Central, along with expectations for meeting sales targets and maintaining positive customer reviews.
This type of role delineation is vital for attracting qualified candidates, setting clear performance expectations, and ensuring consistent brand representation across digital marketplaces. Historically, as online commerce has evolved from basic web stores to complex multi-channel ecosystems, these definitions have become more detailed and specialized, reflecting the increasing importance of skilled professionals to manage the intricacies of online selling.
