The third day of a promotional campaign associated with the video game No Man’s Sky involved distributing in-game items to players watching specific streams on the Twitch platform. Viewers who linked their Twitch and No Man’s Sky accounts and watched participating channels for a designated time period were eligible to receive these rewards. These rewards often included exclusive cosmetic items, resources, or other gameplay advantages.
Such initiatives serve as a collaborative marketing strategy, benefiting both the game developer and the streaming platform. No Man’s Sky gains increased viewership and engagement through Twitch, while Twitch benefits from the increased traffic and content creation surrounding the game. These timed events also encourage players to return to or begin playing No Man’s Sky, potentially boosting player numbers and sales. Historically, these campaigns often coincide with game updates or milestones, further incentivizing participation.
