The phrase refers to a potential price reduction or special offer extended by a specific recreational destination to individuals currently serving in the armed forces or veterans. This could manifest as a reduced rate on lodging, lift tickets, or other services offered at the mountain resort.
Such initiatives provide an avenue for recognizing the sacrifices and service of military personnel. Furthermore, these programs can enhance the accessibility of leisure activities, fostering well-being and providing opportunities for rest and recuperation for those who have served their country. The prevalence of these programs reflects a broader societal appreciation for military service.